Using popular keywords is the way to go to get a top Google ranking. However, overuse of search terms or over stuffing them can result in your website getting sandboxed by Google. Over reliance on a popular keyword is not a good strategy for a top Google ranking because the penalty could be a year of isolation in a Google sandbox. But if you are already in the sandbox, you can still optimize your site and let customers find you through the use of long tail keywords.
Long tail keywords are less popular with very low competition. You will not get the same volume of clicks as that of a popular keyword. But researchers have found that people who key in long tail keywords on Google’s search bar are more likely to be make a purchase because they care to dig deeper from the surface of popular keywords. So with little competition from long tail keywords, you may still get a top Google ranking for that search term. This approach can significantly help to increase your website traffic from organic search results (SERPS). Using this method has been proven to improve sales, improve lead generation and increase revenue.
