Search Engine Optimization or SEO is the single most valuable route to promote your business online but while you conduct all activities, there is one thing that you have to be particularly mindful about and that is avoiding Google sandboxing.
Google is the major and preferred search engine used and Google optimization would be an integral part of your SEO strategy, therefore it is imperative that you follow the rules of this search engine. However in search of the elusive top ranking position, most webmasters are inclined to overlook the possibilities of their website incurring penalties and end up paying a hefty price for their act. Here are a few tips to ensure that you are not penalised by Google.
Link Carefully: When you are placing links on your website for another site or vice versa, be sure that you are confident about the other domain being legitimate and not involved in unethical activities. Sometimes affiliations to black hat SEO practitioners can be the source of your demise. So it is very crucial to build links and place them after careful thought.
Error 404: In case you have pages that are missing on your website, you might find yourself paying a huge penalty for it. The reason is that most of the times your site will divert that page to your Hosting Service which Google hates because it breaks down the relevance of your site.
Finally, you can look at Google’s webmaster guidelines and ensure that you have a good amount of access to their help forum. In this way you can avoid being penalosed by Google and ensure that your SEO optimization process works smoothly.
