Although we do not know Google’s algorithm formula, we can certainly make a guess, and the result of our website ranking gives us some clue to this.  Main keywords, LSI keywords, text links to other relevant pages within the website, photos with keywords, backlinks, and relevant content play a key role in determining the position of your website in your top Google ranking placement strategies.   

A complex mathematical formula used by search engines to assess the relevance and importance of websites and rank them accordingly in their search results. These algorithms are kept tightly under wraps as they are the key to the objectivity of search engines (i.e. the algorithm ensures relevant results, and relevant results bring more users, which in turn brings more advertising revenue).

Getting a top Google ranking may be your dream but you need to understand the keyword density for each of your article. The calculation for keyword density is critical. As a rule of thumb the keywords used should not be more than 5 % of your article. This to me makes perfect sense. Imagine reading an article with so many of the same words being repeated. It turns the readers off and is not good for your marketing. A naturally written article attracts more readers who would likely read to the end of the article before they decide to buy whatever it is that you are selling.

There are many tools that you can use to assist you in getting a top Google ranking. Without a doubt, the most essential of all is Google Keyword Tool, a free web-based tool to help you find the right keywords and the number of searches made for that keyword in a 12 month period so that you can use the information to optimize your articles for a top rank in Google. There are also several paid keyword software tools that you can purchase but I find the free Google Keyword Tool is a great tool to start with before you progress to other multiple use software tools.

Original and informative content is what Google and the other search engines value highly. Why would they want to publish something that has already been written by someone else before. The search engines are providing a service to the mass public on finding information and the more original and informative your information is with the right amount of targeted keywords, the higher is your chances of getting a top Google ranking.

Besides articles and information, your website has got to look like a normal website and not a sales page with just good copywriting. A normal website has the “about me” page, your contact details, privacy statement, categories, and pages. The more pages you have with the right keyword density, the more the search engines will love your website because they love content. The search spiders eat your content and will push you up the Google ranking if they love eating what you have to offer.

Once the spiders have crawled and you are listed by the search engines, you will need to optimize your site even further. Usually, you won’t rank on Google’s first page on the first crawl. Fine tune your articles with keyword density and build backlinks to your website. Backlinks that point back to your website are extremely valuable because it shows that your website is popular. You can build backlinks by marketing articles with your hyperlink in the resource box, joining forum sites and doing some social bookmarking on popular platforms such as Facebook, Digg and Twitter.



When previously we visit a travel agent to purchase our plane tickets, today we do it at a click of a mouse on our home computer from service providers such as priceline.com and at a cheaper price too. In some cases, we can even choose our preferred seats and our in-flight meals. We used to book our hotel rooms from travel agents too but now when can do it directly from the hotel website or from discount wholesalers such as hotel.com. The business gameplan has changed. Today, business is conducted at the speed of thought.

Unless you are a big entity that everyone knows about such as American Airlines, Citibank, or Amazon, letting your customers find you in the crowded world wide web can be complicated. Firstly, you need to understand the surfing habits of people looking for information. Surfers hardly go beyond the first page of a search engine and even if they do click on your link to view you site, you generally have about 7 seconds to engage them before they leave. Unless you are very good at copywriting and designing web pages, I suggest you outsource this task to people who are experts in this field, and there are plenty of them around.

Besides the importance of having a top Google ranking or having a top 3 positions in the generic search result of the search engines, there are also other ways of letting your customers reach you. If you own a specialist store for wines for example, you can distribute flyers to your customers and let them know where you can be found in cyberspace. You can even collect email addresses of your customers and start sending ezines and updates on your products and services to them. The idea is not to sell to everyone, but to a select group of people who has shown and interest in your business and keep selling to them. The fact that your customers visited your store pre-qualifies them.

This article is to establish that if you need to survive in today’s business environment, a website is an essential instrument to reach to your customers. If your are building a new customer base based on your presence in cyberspace, than having a top Google ranking or a first page ranking in the other search engines is your priority task. However, you can also take advantage of your current customers who visit your store and build a relation with them through newsletters with a link to your site. In any case, in this digital age, you need to reach out to your customers and offer greater convenience and value through the world wide web.

By Paul Menzie

Visualize search engine optimization as being a popularity competition, and you have just become close friends with the prom queen.

Search engine optimization is simply utilizing resources as well as methods in making your site attain a number one position within the results of Google. Finding yourself on the first page and also in the top half of the page will make certain that your website will certainly generate public awareness of your sites existence and subsequently create more visitors – targeted visitors that could lead to probable revenue as well as business. SEO, or even web optimization on steroids is not going to get your web page up there straightaway. You will need time for search engine marketing to be effective. SEO is the foremost, most efficient method for getting major Google search placement. It is also probably the toughest internet marketing art form to master.

Search engine optimization may be just one part of an online Affiliate marketing tactic, however it may be the primary element. It is the baseline. In a community where search properties are evolving, SEO is definitely an constant, iterative practice.

Search engine optimization is reliant on understanding what Google, Yahoo and Bing etc. hunt for once they visit your site and also what customers search for when looking for your website. It is not necessarily about deceiving the search engines! Search engine optimization is not miraculous and it is not some hush-hush profession which has a secret handshake. The search engines prosper upon content material and back links. Without the two elements a web page is dead!

Keyword density is among the factors which is used to optimize an online site. Keyword density identifies the number of times a particular word or phrase is used with regards to the sum of the number of words within the page. Keyword density is the measure of how many times a keyword shows up when compared to the remaining textual content in that zone. The zones consist of: title, meta keywords, meta description, plain content (text), h1, h2, h3, bold, italics, underlined and domain name. Search engines like Google evaluate the written text for pertinent keywords and phrases, among other considerations, plus rank the web page accordingly.

Sites which get a ranking close to the top in their niches are likely to possess excellent keywords and phrases located through the entire web site, but that is only one component of this formula. The very best websites also have a lot extra going for them, such as outstanding content, great meta data in addition to a good number of inward bound links all relative to the material on the webpage. Sites which might be new and are only starting must target acquiring incoming links. This is part of what exactly Google uses to rank sites within search results.

Back link building is an continuing process in Search engine optimization. Links to your website from other sites gives Google bots more “food” to munch on. Link popularity refers to the number of back links a web site obtains coming from outside sites but does not take into consideration the actual level of quality along with context of inbound links. In addition to link popularity, the age of an internet site and the domain name of your website play a role in the rankings.

Ranking on page one of Google will not happen overnight. SEO is difficult to master, however,utilizing innovative new programs, new SEO techniques and tools will greatly improve your success and therefore should be thoroughly investigated.

By Nickolas Jacques S Mcfarland

Contrary to popular belief, building up your website in main search engines (SE) isn’t an easy matter of making your website bigger and more targeted although this is an excellent beginning. Making your website grow is actually a two part procedure: on site and off site. On site, SEO will help your website appear more relevant and targeted to particular keywords, while offsite you have to build up a healthy quantity of inbound links. Links from other websites in order to increase your page rank and drive your website up the ranks. For that, you need a web site submission service.

You want to distribute it to as much general and special directories as you can in order to create link popularity and permit search engine crawlers to find it and index it. There are also two methods to manage website distribution: do it yourself or use a web site service. If you know something with regards to all facets of web site submission, then you can probably save some money but more likely will not save time. This is actually the obvious reason for outsourcing the service. The whole method is tedious and most small business owners have neither the time nor personnel to address it. A submission project cannot be considered as directly related to income generating and your time is probably much better spent on the latter.

Don’t expect overnight outcomes if you are using a web site service but you can expect that specialists can handle it more quickly. An experienced submission service sees that it is a process with many parameters which is difficult to predict every concern that will be achieved in the context of your project. Search engines don’t crawl and list every directory every day. Original articles should be written to become syndicated on numerous article directories. Outcomes should be evaluated to see if the strategy taken is actually operating and if not then adjustments must be designed. It is not a process that can be scripted and anyone that informs you otherwise has not been through many experiences.

Some web site submission service includes strategic SEO submission plans for all kinds of websites that may literally enhance any internet business. Search engine optimization submission strategies are an important part of search engine optimization service. Website submission plans are believed main technical aspects of advertising your website in order to provide utmost visibility for specific keywords. You will observe a dramatic development in the performance of your website after getting exposure to the niche traffic in the SE’s.

The proficient team of search engine marketing content writers and search engine marketing submission specialists can assist you in achieving higher ranks for your websites in major search engines. Web site submission programs include an in depth evaluation of your web site as well as your targeted market. Consequently, they take into account each and every technical aspect of your website while they provide their web site submission service. These search engine marketing submission experts keep themselves updated with the changing algorithms of the leading SE’s and other search engine criteria every so often. For this reason, you’re guaranteed of faster and quicker outcomes with a fixed timeline together with increasingly more targeted traffic on a regular basis.

Walt is well-known for his influence in the entertainment industry during the twentieth century. Walt co-founded Walt Disney Productions with his brother Roy O. Disney and became one of the most famous motion picture producers of all time.

The company that he co-founded is now known as “The Walt Disney Company” and has annual revenues of approximately $35 Billion (US).

Walt and members of his staff created a number of the world’s most famous fictional characters. This includes Mickey Mouse, whose original voice was Walt himself.

Walt has won 26 Academy Awards and he has earned 59 nominations; he has more awards and nominations than any other individual. Additionally, Walt has won seven Emmy Awards, and he is the namesake for Disneyland and Walt Disney World Resort theme parks in the United States, China, Japan, and France.

Clearly there is a ton to learn from Walt Disney. Let’s take a look at 7 Life-Changing Lessons from Walt Disney:

1. Keep Things in Perspective
   

   “A man should never neglect his family for business.”

   Your family is your first business, and they should never be neglected in pursuit of “a dream.” Your family must be part of your dream, and should remain within your focus. Never become so consumed in business affairs that you neglect the individuals whom you need most.

2. Competition is Good
   

   “I have been up against tough competition all my life. I wouldn’t know how to get along without it.”

   Competition makes you stronger, it makes you better, it keeps you on your toes. Never shrink away from competition; never fail to see the value of competition. Your competitors can provide you with more value than your friends. Learn from the competition, and you will grow.

   It’s critical that you embrace competition as well as adversity, Walt Disney said, “All the adversity I’ve had in my life, all my troubles and obstacles have strengthened me… You may not realize it when it happens, but a kick in the teeth may be the best thing in the world for you.”

3. Do What You Love
   

   “Disneyland is a work of love. We didn’t go into Disneyland just with the idea of making money.”

   You must follow your passion, if you’re doing it just for the money, it probably won’t last. Passion is what gives you the strength to overcome the obstacles associated with every dream. Passion is what keeps you going when everyone else is tired…money can’t do that for you, only passion; passion is power.

4. Do the Impossible
   

   “It’s kind of fun to do the impossible.”

   Walt Disney said, “If you can dream it, you can do it.” Life is too short to spend it doing the possible. Learn to pursue the impossible, pursue what others say can’t be done, pursue what has never been done before, pursue your dreams, and turn them into a reality.

   You must believe in the beauty of your dreams. Walt said, “When you believe in a thing, believe in it all the way, implicitly and unquestionable.” If you’re going to believe, you might as well believe all the way.

5. Action Always Trumps Inaction
   

   “The way to get started is to quit talking and begin doing.”

   I always say that “well done” is better than “well said,” so quit talking and start doing! Quit planning and start practicing; a plan is good, a good plan is even better, but if that plan doesn’t get put into action it’s as useless as a four fingered glove. Learn to get into action, start today, whatever you’ve been postponing …just do it. If you wait for the perfect time, you’ll never accomplish anything.

6. It Takes a Village
   

   “You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.”

   Isaiah wrote, “Without a vision, the people perish.” But I think it’s worth noting that without people, the vision will perish. Never forget that you need people; never forget that your life is about serving others. When you serve others, you serve yourself.

7. Get Better Daily
   

   “Whenever I go on a ride, I’m always thinking of what’s wrong with the thing and how it can be improved.”

   Everyday you should become a little better than you were the day before. If you can become one percent better daily, you can recreate your life every 100 days. Learn to get better daily; look for ways to improve, to be kinder, more intelligent, and more helpful.

In Closing
Let us remember that Walt Disney said, “All our dreams can come true, if we have the courage to pursue them.”

Personalized content

Unique, original and fresh content still rules search engine marketing. But with the volume of web content growing, Internet users are now looking for more relevant and personalized search results such as geo-location, date of publication and social media content.

In order to master this, constant testing of content, keywords and links that are focused on a niche market should form part of your SEO strategy. Use the latest keyword research tools and update web content regularly to test keywords.

Landing page

While blogs remain a tool for improving search engine rankings or introducing new products, it is the landing page that continues to convert visitors into buyers and clients for this year.

A landing page is a single page website or a mini site that contains a call to action for a site visitor to buy, sign up or perform any other desired activity. A good conversion strategy is to develop killer landing page content, test it and keep it if it yields positive results.

Video promotions

Videos continue to be popular among Internet users because of their ability to convey messages faster than text-based content. Adding and viewing videos has also become easy with sites like YouTube and other advanced applications. Increase search rankings by adding relevant videos to your site.

Email marketing

While not strictly speaking a search engine marketing tool, email marketing remains significant because:

* email communication is inexpensive

* consumers still consider email as their primary form of communication

* Email providers beefed up their systems with features like bigger storage space, autoresponders, email filters and integrated social media options

Add opt-in boxes and subscription options to websites to build an email database.

Other trends to take advantage of are:

* content nesting or displaying similar content on a single webpage,

* mobile marketing

* social network marketing in sites like Facebook, Twitter and LinkedIn and

* price promos such as discounts, coupons and cost savings

Internet trends change constantly but should not be a reason for search engine marketing consulting professionals to jump on any bandwagon without first conducting tests. Review your strategy and retain what works while making modifications in areas that are adversely affected by emerging trends.

Imagine what would happen to your business if regardless of day or night, each time someone enters a search term to look for products or services for your type of business, you rank at the top of the search results.

A top Google ranking site gets around 8.5 times more traffic than the website that is ranked at no. 5.  This means that if you are at no. 5 and receives 5,000 unique visitors a month, then if you are ranked at no. 1, you would be getting 42,000 unique visitors a month.  Imagine what that could do to your business.

A top Google ranking, at no. 1 spot, is a walking billboard for your business and you are not paying anything for that prime real estate.  It sells for you 24/7, 365 days a year.  How is that for free advertising?

Google is the major and preferred search engine used and Google optimization would be an integral part of your SEO strategy, therefore it is imperative that you follow the rules of this search engine. However in search of the elusive top ranking position, most webmasters are inclined to overlook the possibilities of their website incurring penalties and end up paying a hefty price for their act. Here are a few tips to ensure that you are not penalised by Google.

Link Carefully: When you are placing links on your website for another site or vice versa, be sure that you are confident about the other domain being legitimate and not involved in unethical activities. Sometimes affiliations to black hat SEO practitioners can be the source of your demise. So it is very crucial to build links and place them after careful thought.

Error 404: In case you have pages that are missing on your website, you might find yourself paying a huge penalty for it. The reason is that most of the times your site will divert that page to your Hosting Service which Google hates because it breaks down the relevance of your site.

Finally, you can look at Google’s webmaster guidelines and ensure that you have a good amount of access to their help forum. In this way you can avoid being penalosed by Google and ensure that your SEO optimization process works smoothly.

Keyword Selection:

Keyword selection is one of the most important methods for SEO optimization.  Without doing keyword research, your website will not get noticed.  You need to use keyword software such as Wordtracker to find what are the popular phrases being entered in the search bar of a search engine.  All the successful marketers do keyword research before they start any campaign.

Keyword Density:

Your content needs at least a minimum of 2% to 4% keyword density. Do not repeat the same keywords in your page, but use LSI keywords too.  Internet business is 90% marketing, so concentrate on that.  Google algorithms may change over time so keep up with SEO news and update your knowledge to win this marketing game.