Search Engine Optimization or SEO is the single most valuable route to promote your business online but while you conduct all activities, there is one thing that you have to be particularly mindful about and that is avoiding Google sandboxing.

Google is the major and preferred search engine used and Google optimization would be an integral part of your SEO strategy, therefore it is imperative that you follow the rules of this search engine. However in search of the elusive top ranking position, most webmasters are inclined to overlook the possibilities of their website incurring penalties and end up paying a hefty price for their act. Here are a few tips to ensure that you are not penalised by Google.

Link Carefully: When you are placing links on your website for another site or vice versa, be sure that you are confident about the other domain being legitimate and not involved in unethical activities. Sometimes affiliations to black hat SEO practitioners can be the source of your demise. So it is very crucial to build links and place them after careful thought.

Error 404: In case you have pages that are missing on your website, you might find yourself paying a huge penalty for it. The reason is that most of the times your site will divert that page to your Hosting Service which Google hates because it breaks down the relevance of your site.

Finally, you can look at Google’s webmaster guidelines and ensure that you have a good amount of access to their help forum. In this way you can avoid being penalosed by Google and ensure that your SEO optimization process works smoothly.

Click here to review the Top Google Ranking Tool.

Keyword Selection:

Keyword selection is one of the most important methods for SEO optimization.  Without doing keyword research, your website will not get noticed.  You need to use keyword software such as Wordtracker to find what are the popular phrases being entered in the search bar of a search engine.  All the successful marketers do keyword research before they start any campaign.

Keyword Density:

Your content needs at least a minimum of 2% to 4% keyword density. Do not repeat the same keywords in your page, but use LSI keywords too.  Internet business is 90% marketing, so concentrate on that.  Google algorithms may change over time so keep up with SEO news and update your knowledge to win this marketing game.

Click here to review the Top Google Ranking Tool.

I recently received an email asking me how to get a high  Google website ranking fast.  The question was asked by a person who was just starting to embark on an affiliate marketing business.  My response to a high Google ranking position is to do the following:

• Find the right keywords for your product that have less competition.  If you do a search for your keywords with inverted commas, the search results should not be more than 7,000.  With such a low search count, you can optimize your website to climb high on the Google rankings.  When done right, even a top 10 Google ranking is possible.

• Set up a website using WordPress.  Google love WordPress and using this platform can assist you in getting a high Google website ranking position.  I have tried using normal websites but they seem to take ages to be noticed by Google spiders.  With WordPress, my sites get indexed within 2 weeks.  It is also faster to set up a page with WordPress with all the plug-ins ready for use.  Set it up like a real website with the About Me page, Contact page, and archives in the right places for the spiders to notice.

• Keep adding content with the right keyword placements.  Do not stuff your content with the same keywords but use LSI keywords and write with a natural flow.  Although getting a high Google ranking is important, it is more important that your readers understand your message and not be irritated by sentences fused with repeated words.

• Build backlinks to help pull your website up the Google rankings.  Writing articles on the relevant subject twice a week and submitting them to article directories consistently is a great strategy.  Joining forums is also a great way to build backlinks when you include your links after each posting.

This is just the basic steps you can take to get indexed fast by Google and get a high Google website ranking.  Once indexed, you can improve your website ranking by tweaking, adding more content with the right keywords and building on your backlinks.

Click here to review the Top Google Ranking Tool.

The best low cost lead generation system is to harvest the leads yourself. The most successful marketers conduct their own lead generation programs through their websites. However, to succeed in this automated lead generation, there are 3 common mistakes to avoid. Understand that you have 7 short seconds to convert your visitors into sales leads by inducing them to subscribe to your newsletter at the opt-in page. The 3 common mistakes that internet marketers make that kill their sales lead generation potential are as follows:

No. 1 : No Clear Objective

Be clear whether you want your visitors to purchase a product or join your mailing list. Be specific and to the point. If email lead generation is your objective, consider providing an incentive, such as a free ebook, which they can receive immediately upon subscribing. Most people who surf on the web are looking for free information, and if you can tickle their senses, they are willing to part with their email addresses and grab what you have to offer. With the captured email addresses, you can stay in contact with your subscribers through auto responders and build on your email marketing. You will need a web-based email marketing services such as GetResponse or Aweber to do this.

No. 2 : Sub-Standard Navigation

Business lead generation websites need effective navigation system to compel more visitors to sign up. A good navigation system will determine the length of stay of your visitors and the quality of conversions. For a visitor to gain access to relevant information on your website, such as products and services which is the reason why you set up a website in the first place, your navigation system has to be well organized. Links to products and services should be below the company information at the top of the menu bar on the right side of your page. When there are sub-menu pages, their links should be collapsible, to save space and to make it look neat. All links should include relevant keywords and describe what they are. Below that, you can place articles, your satisfied customers’ comments and praises. Blogs, newsletters, photos and contact information should occupy a more prominent space below the main menu. I find that placing the menu bar on the right to be more effective than on the left because we read from left to right, and usually where the eyeball movement ends, buying impulse takes over.

No. 3 : Missing Emotional Content

Emotion is an important element in a person’s buying decisions when you conduct lead generation programs. Emotion moves a person to take action, and that includes purchasing a product from a website. If you look at advertisement billboards along the highways, the copywriting is so compelling that it makes you think. But unlike highway billboards that is visible to you every time you drive by, a visitor only has 7 seconds to be moved emotionally and will probably not visit your website again. The first paragraph of your website should trigger your visitors’ curiosity and make them want to know more. Identify who your target leads are and understand what they are looking for.

If you are selling fat reduction products for women above 40, than your copywriting should be targeted towards their needs, socio-economic level, problems, interests, etc. The needs of obese women above 40 and obese teenagers are entirely different. If you are specific towards their needs, they will stay longer because it is very easy to leave with a click of a mouse. Before and after photos of women above forty who have found success in weight reduction is an effective emotional tool to make them decide. Videos are even more effective and I highly recommend that you have that too. Photos and videos are like boosters that induce a lead to make a buying decision. How many times have you purchased a product because you were moved by the advertisement or commercial on TV?

In conclusion, low cost lead generation programs such as this is very effective for your campaign if you avoid the 3 common mistakes. Just remember that you need to have a clear objective of your campaign, a good navigation with the menu and links in the right places, and a compelling copywriting that triggers your visitors’ buying impulse.

Click here to review the Top Google Ranking Tool.

The absolute glue that keeps you optimizing your website for a top Google ranking is trust.  Trust yourself that your actions will work.

Regard all the little processes and tweakings as a laboratory, as an experiment, a gymnasium.  Provided what you are doing is legal and in accordance with SEO techniques and strategies, try them out and see what works in the search engine results.  Most people give up easily when they don’t see the immediate effects.  In the game of SEO optimization of getting a top Google ranking, patience is key.  Like any other lofty endeavors, give it a reasonable amount of time to conjure results.

Check out this great video by Dr Bob Parsons on what they don’t teach in business schools -  CLICK HERE

Click here to review the Top Google Ranking Tool.

If you are a business marketer or an affiliate marketer trying to earn your website a top Google ranking, a mission statement is a useful tool to have to keep you in focus.  Do not follow the mission statements of multinational corporations and use it for your own endeavor.  Most of these corporations’ mission statements are PR nonsense.  Craft your own mission statement out of your niche and your goal. Hammer it out from your own brainstorming session and make it functional, realistic, sustainable, analyzable and comes in one sentence: “I am doing this in order to achieve that.”

Paste it above your computer so that you see it every time you are doing your SEO optimization and internet marketing.  Your one liner mission statement is an important instrument to keep you in check towards reaching your goal.  It is like a ship captain’s compass to aid in his navigation.  Without it, you can easily get  distracted with the massive information in cyberspace that is waiting to lure you away.  Remember that your mission is to win the marketing game by getting a top Google ranking position.

Click here to review the Top Google Ranking Tool.

Search Engine Optimization is the techniques and strategies used to build websites and make them friendly to be indexed by the search engines.  How your website ranks in Google and the other search engines is the result of your optimization skills.  A top Google ranking is considered as a valuable piece of real estate.  It is akin to having a storefront on a very busy street.

It is important to be at the top of a Google page because few people actually click links that are listed on the second or third pages.  The attention span of a searcher is very short so being on top of the first page is critical.   It is possible to reach the top if you know how to place your keywords and the competition that you are up against.

The easiest method of getting listed at the top of a Google ranking page is by using keyword meta tags in your website code. A meta tag is a line of code embedded in your website that describes its content but is not visible to the reader. The code is especially important to search engine spiders as they capture the relevant information on your website.  Your keywords, content and algorithms are sent back for indexing and that will determine your position in Google and the other search engines.

To be at the top, you also need to build on link exchanges with other relevant websites.  Spend time building this link exchanges by participating in forums on relevant topics, writing articles and press releases.  I find that writing articles for article directories as the most effective because there are practically thousands of publishers hungry on content for their websites.  Most of the article directories are free with  Ezinearticles and GoArticles being at the forefront.

There are practices to avoid when optimizing your website.  Today’s search engine spiders are intelligent enough to look at the placement of keywords.  Overuse of keywords is as good as spamming and you will be penalized for that.  Your content and keyword also has to flow grammatically correct or else you will rank lower.

At whatever ranking your website is currently on, you can improve on it with the simple SEO techniques above.  Tweaking your website is also fun because you can see the improvement in the rankings as you progress.  And as you gain more experience in SEO optimization, you will find it faster and easier to be at the top of a Google ranking page.

Click here to review the Top Google Ranking Tool.

When you are optimizing your website to get a top Google ranking, you have to be patient. Most webmasters are very eager when it comes to optimizing their website for a top Google rank and they go overboard with the use of keywords. If you do this wrongly, not only will you not rank highly on Google and the other search engines, but you may also end up getting banned from their list.

Getting a top rank in Google may be your dream but you need to understand the keyword density for each of your article. The calculation for keyword density is critical. As a rule of thumb the keywords used should not be more than 5 % of your article. This to me makes perfect sense. Imagine reading an article with so many of the same words being repeated. It turns the readers off and is not good for your marketing. A naturally written article attracts more readers who would likely read to the end of the article before they decide to buy whatever it is that you are selling.

There are many tools that you can use to assist you in getting a top Google rank. Without a doubt, the most essential of all is Google Keyword Tool, a free web-based tool to help you find the right keywords and the number of searches made for that keyword in a 12 month period so that you can use the information to optimize your articles for a top rank in Google. There are also several paid keyword software tools that you can purchase but I find the free Google Keyword Tool is a great tool to start with before you progress to other multiple use software tools.

Original and informative content is what Google and the other search engines value highly. Why would they want to publish something that has already been written by someone before. The search engines are providing a service to the mass public on finding information and the more original and informative your information is with the right amount of targeted keywords, the higher is your chances of getting a top rank in Google.

Besides articles and information, your website has got to look like a normal website and not a sales page with just good copywriting. A normal website has the “about me” page, your contact details, privacy statement, categories, and pages. The more pages you have with the right keyword density, the more the search engines will love your website because they love content. The search spiders eat your content and will push you up the Google ranking if they love eating what you have to offer.

Once the spiders have crawled and you are listed by the search engines, you will need to optimize your site even further. Usually, you won’t rank on Google’s first page on the first crawl. Fine tune your articles with keyword density and build backlinks to your website. Backlinks that point back to your website are extremely valuable because it shows that your website is popular. You can build backlinks by marketing articles with your hyperlink in the resource box, joining forum sites and doing some social bookmarking on popular platforms such as Facebook, Digg and Twitter.

Click here to review the Top Google Ranking Tool.

Click here to review the Top Google Ranking Tool.

WordPress is a great platform to get a top Google ranking as it automatically handles 80% of Search Engine Optimization (SEO) tactics through the use of plug-ins.  With the sophistication of search engine algorithms, you need a Google ranking tool to optimize your blog further to get the most of it and rank highly.  The good news is that WordPress has such tools.

Using Keywords

Optimize every page with the right researched keywords and LSI keywords for a naturally flowing content.  Do not repeat the same keywords as it makes for an unpleasant reading.  Use variations of the keywords meaningfully through out your content.

For example, if you are using the word “computer” as your keyword, include other related words like laptop, notebook, netbook, desktop etcetera.  You can also use Google Analytics to look at keywords that your visitors use to reach you.

Updating Your Blog

To get a top Google ranking, your blog has to be updated often.  Fresh and compelling content will make your readers stay longer and they may also help to tweet your blog to others.

Backlinks

Build backlinks from relevant sites with good reputation.  Google treasures quality backlinks more than just big numbers.  If you are writing on parrots, get backlinks from other parrot websites, blogs and forums.  Seek an SEO firm that offers link building services and pay them for getting you a top Google ranking.

Adding Multimedia

YouTube is a great tool to use on your blog to get a top Google ranking.  Google owns YouTube and it only  makes sense that Google will reward you with a higher pagerank if you use relevant content from YouTube.

Other techniques such as sending out a carefully crafted press release is also a great way to get to the top of a Google ranking. This will earn you back links from reputable sites and help boost your page rank on Google very quickly.